WE’RE A DATA LAB
WE HELP…
ACQUIRE. RETAIN. ENGAGE.
TRANSFORM CUSTOMER DATA INTO ACTIONABLE INSIGHTS.

Customer data is the new oil. Are you analysing your customer data for actionable insights?

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WHAT WE DO

DATAFYiNG DiGiTAL is a data lab in Melbourne Australia. Our mission is to help companies to transform raw customer data into actionable insights to fuel exponential growth with advanced customer data analytics. We are innovative, disruptive and well-equipped with advanced analytical tools, machine learning techniques and experiences working with leading data-driven organisations.

We analyse mountains of customer data by connecting the dots between WHO, WHAT, WHY, WHEN, WHERE and HOW to create micro-segmentation and hyper-personalisation. With our tailored made analytical model, you will be able to deliver exceptional customer experience by  targeting the right customers with the right offers at the right time with the right channels.

Our marketing data analysts and data scientists have successfully completed numerous data-driven marketing projects with leading and innovative businesses across a broad range of industries including banking, telco, retailing, eCommerce and startups. We are all very passionate with everything analytics, big data, martech and data science. Let’s talk #data!

Customer Data Analytics

We help gain a deep understanding of your customers at each touch point.

Actionable Insights

We help make data-driven business decisions with actionable insights.

Data-driven Marketing Strategies

We tailor make your very own data-driven marketing strategy for your business.

We deliver the analytics required to effectively engage with your customers by identifying actionable insights in your raw data. How? We don’t use metrics. We drill down to the individual customer level for behavioural patterns.

Let's Talk #Data

WORK

We are open for innovative business partnerships and collaborations. Connect with us now to find out how to accelerate growth with advanced data analytics. See below for 2X #dataviz.

It is essential for companies today to map out the entire customer journey. Do you have the expertise and tools to identify actionable insights from your raw #data?

Let's Talk #Data

BLOG

We probably write more code than words. Click below to our blog to get inspired!

Are you still reaching out to your customers with the same message? A typical example is sending one promotional email campaign to all customers without knowing how they interacted with your brand. #Data can unlock many opportunities.

Let's Talk #Data

SOCIAL

We share quite a lot of data analytics stuff! Follow us on Twitter, LinkedIn & Facebook.
  • Companies Are Failing in Their Efforts to Become Data-Driven https://t.co/hKuDzndiDA11 hours ago
  • Optimized Brewery Road Trip, With Genetic Algorithm https://t.co/S9tIHVGkut4 days ago
  • Big data meets the beer industry https://t.co/Y4fe2ljXuz5 days ago
  • What is Keras? The deep neural network API explained https://t.co/WNeGI0lUJK6 days ago
  • How the BBC Visual and Data Journalism team works with graphics in R https://t.co/w4jwfUJeiF1 week ago

OUR TEAM

We’re the team @DATAFYiNG. Let’s get inspired with data analytics.
  • Samuel W
    Samuel WFounder + Marketing Analytics Director

    Samuel is backed up with experiences from many data-driven marketing projects in different industries. As the founder of DATAFYiNG DiGiTAL, his core vision is to transform raw customer data into actionable insights to fuel exponential growth for businesses. He can probably share a few applications of customer data for your project.

  • Data Geeks
    Data GeeksThe DD Team

    The DD Team are passionate about everything advanced analytics, data science, machine learning and AI. We believe the power to know & react. Our everyday tasks are to apply and create algorithms to help solve specific business problems. You know. The fun stuff!

CONTACT US

Find out what you can do with your data. A simple hello could lead to a million things