Customer data is the new oil. Are you mining your customer data for #insights?



DATAFYiNG DiGiTAL is a data-driven marketing agency in Melbourne Australia. Our mission is to datafy your business by transforming raw customer data into actionable insights to fuel exponential growth with advanced customer data analytics. We are innovative, disruptive and well-equipped with advanced analytical tools, data mining techniques and experiences working with leading data-driven organisations.

We analyse mountains of customer data by connecting the dots between WHO, WHAT, WHY, WHEN, WHERE and HOW to create micro-segmentation and hyper-personalisation. With our tailored made analytical model, you will be able to deliver exceptional customer experience by  targeting the right customers with the right offers at the right time with the right channels.

Our marketing data analysts and data scientists have successfully completed numerous data-driven marketing projects with leading and innovative businesses across a broad range of industries including banking, telco, retailing, eCommerce and startups. We are all very passionate with everything analytics, big data, martech and data science. Let’s talk #data!

Customer Data Analytics

We help gain a deep understanding of your customers at each touch point.

Actionable Insights

We help make data-driven business decisions with actionable insights.

Data-driven Marketing Strategies

We tailor make your very own data-driven marketing strategy for your business.

We deliver the analytics required to effectively engage with your customers by identifying actionable insights in your raw data. How? We don’t use metrics. We drill down to the individual customer level for behavioural patterns.


We are not anti-social. Contents = Data + Analytics. Join us on Facebook and Twitter.
  • Machine learning: Behind the hype https://t.co/WyGzipitVk1 hour ago
  • The Where Factor: How Location Data Offers a New Marketing Edge https://t.co/zyj65lpWkR5 hours ago
  • Why Siri Needs to Get Smarter Faster https://t.co/0mW2ktTQKa12 hours ago


We probably write more code than words. Click below to our blog to get inspired!


We are open for innovative business partnerships and collaborations in many areas such as eCommerce, Non-profit, Apps and Retailers. Connect with us now to find out how we could work together to fuel growth with data analytics! Are you leveraging your raw #data to its full potential?

It is essential for companies today to map out the entire customer journey. Do you have the expertise and tools to identify actionable insights from your raw #data?


We’re the team @DATAFYiNG. Let’s get inspired with data analytics.
  • Samuel W
    Samuel WMarketing Analytics Director

    Samuel is backed up with experiences from many data-driven marketing projects in different industries. As the founder of DATAFYiNG DiGiTAL, his core vision is to transform raw customer data into actionable insights to fuel exponential growth. He can probably share a few applications of customer data for your project.

  • Nana K
    Nana KChief Everything Officer

    Nana looks after the bits and bobs for the team onsite and offsite. She works very closely with the director and managers day and night.

  • Fafa W
    Fafa WCustomer Insights Manager

    Fafa is responsible for generating customer insights and looking after the social media side of the business. She spends a fair bit of time playing with different tools for growth hacking. She can quickly spot opportunities within the eCommerce space. She shops online a lot…

  • The Analysts
    The AnalystsThe A Team

    The DATAFYiNG A Team consists of junior and senior analysts with commercial experience from various industries. We are all very passionate about advanced data analytics and data science.

Are you still reaching out to your customers with the same message? A typical example is sending one promotional email campaign to all customers without knowing how they interacted with your brand. #Data can unlock many opportunities.


Let’s talk #data! Connect with us for a FREE consultation now.